Logo is very importent for every organization.It is the way through which a company communicate their basic message,values to the customers. However has anyone ever thought how these brands have completed their journey, here is some insight to this.
The American company Apple was the first computer firm not to use its name as its corporate identity.The motif – of a multicolored apple with a bite taken out of it – is reportedly a reference to the Biblical story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.
However, there is another story behind the design of this logo. According to the second version once Steve Jobs was eating an apple and suddenly observed it carefully, today that eaten apple might cost you some million dollars, what might be of some cents.
The company’s first logo appeared in 1971, and represents the wing in the famous statue of the Greek goddess of victory, Nike, who was a source of inspiration for warriors. According to legends, a Greek would say, “When we go to battle and win, we say it is Nike.” Called the “Swoosh” logo.
Amazon.com is a pioneer in the online retailing business. The company was founded by Jeff Bezos in 1994 and began as an online book store. However today Amazon sells anything and everything under the sun including CDS, DVD, Baby Products, Furniture, electronics, clothes etc. You could say that they sell everything from "A to Z".The Amazon logo represents the very same message that they sell everything from A to Z and the arrow below the logo represents the smile that customers would experience by shopping on the Amazon.com website. 
Have noticed a hidden symbol in the Federal Express logo?I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.
The Mercedes Benz logo was originally created by Gottlieb Daimler in 1909. The Mercedes Benz logo consists of a simple depiction of a three-pointed star that represents “its domination of the land, the sea, and the air.”
If you look at the diamond icon on the left of the company’s name, you will see that it spells out Sun starting from any corner. It is a wonderful example of symmetry.
If you look at the diamond icon on the left of the company’s name, you will see that it spells out Sun starting from any corner. It is a wonderful example of symmetry.
There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have. I found it very clever.
